Non-intuitive downtime and possibly not lost sales
One of the things you’ll often read in web operation books is the idea that while you’re experiencing downtime your customers are fleeing in droves and taking their orders to your competitors out of frustration. However this isn’t always the truism that people take it for. If your outages are rare, and your site is normally performant and easy to use (or has a monopoly), you’ll find this behaviour a lot less common than you’ve been told.
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