Implicit Association Tests

I’ve recently read Blink by Malcolm Gladwell and I found the section on Implicit Association Tests (IAT’s) to be really interesting.

The short version is that the tests display a number of words that you have to put into one of two or four categories, depending on how long you take to assign them the test can make some guesses as to your implicit associations.

It’s well worth having a play with some online implicit association tests.