Seven-Second Marketing -- Short Review.
Ivan Misner has a remarkable reputation in business referral circles as a master networker and a talented author. Unfortunately Seven-Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd doesn’t seem to reflect this.
This slender volume explains the value of a memory hook (or tag-line as some of us know them) before delving in to the different types, such as playing on your name, the nature of your work or using humour and rhyme. Unfortunately after the very brief intro as to the why the bulk of the already small book is spent showing examples and little personal anecdotes from the people that created them.
If you have NO imagination then the samples provided here maybe enough to kick-start your own ideas but they give nothing a couple of hours searching on the web won’t match. All in all a great disappointment. 2/10.